Color Intelligence
Demand by color
PULOTE's 100K+ monthly units reveal color demand. White leads at 21%, followed by Mint (20%) and Blush (16%). EP covers all 7 top colors — competitors miss bowls in most of them.
Color
Competitors
PULOTE Rank
Units/mo
EP Has
bUCLA Velocity
White
BESTVIP, WELLIFE, bUCLA, Liacere, PULOTE
#1(21%)
22K+
✓
Top SKU
Mint / Green
BESTVIP, WELLIFE, bUCLA, Liacere
#2(20%)
19K+
✓
Medium
Blush / Pink
BESTVIP, WELLIFE, bUCLA, Liacere, PULOTE
#3(16%)
18K+
✓
High
Black
BESTVIP, WELLIFE, bUCLA, Liacere
#4(9%)
10K+
✓
Medium
Red / Cranberry
GapBESTVIP, WELLIFE, bUCLA, PULOTE
#5(10%)
7K+
✗
—
Blue / Ice Blue
BESTVIP, WELLIFE, bUCLA
#6(6%)
6K+
✓
Low
Linen / Cream
BESTVIP, Liacere
#7(2%)
4K+
✓
Low
Clear
bUCLA, WELLIFE, Liacere
#8(5%)
2K+
✓
Medium
Gold (solid)
GapBESTVIP, WELLIFE
Not tracked
—
✗
—
Rose Gold
GapbUCLA, WELLIFE
Not tracked
—
✗
—
PULOTE rank and units from Amazon marketplace research, March 2026. Source sheet
Rim Color Analysis
Gold dominates every category
Gold
Rank #1
58%
Dominant across all categories
Silver
Rank #2
35%
Close second, consistent demand
White
Rank #3
5%
White plates only
Rose Gold
Rank #4
2%
Emerging in cups only
EP Coverage
7 colors × 2 rim colors = 14 plate SKUs at launch
| Color | Gold Rim | Silver Rim | White Rim | PULOTE Demand Rank | EP Advantage |
|---|---|---|---|---|---|
White | ✓ | ✓ | ✓ | #1 (21%) | Plates + Bowls + Cutlery in matching color |
Mint / Green | ✓ | ✓ | — | #2 (20%) | Plates + Bowls + Cutlery in matching color |
Blush / Pink | ✓ | ✓ | — | #3 (16%) | Plates + Bowls + Cutlery in matching color |
Black | ✓ | ✓ | — | #4 (9%) | Plates + Bowls + Cutlery in matching color |
Blue / Ice Blue | ✓ | ✓ | — | #6 (6%) | Plates + Bowls + Cutlery in matching color |
Linen / Cream | ✓ | ✓ | — | #7 (2%) | Plates + Bowls + Cutlery in matching color |
Clear | ✓ | ✓ | — | #8 (5%) | Plates + Bowls + Cutlery in matching color |
EP offers complete matching sets (plates + bowls + cutlery) in every color. Most competitors offer plates only.